Visual identity

Colour palette

The Aryosense colour palette gives the brand its visual identity and strengthens its connection with a young gaming community. Choosing and using these colours well conveys energy, excitement and creativity, making Aryosense memorable and recognisable.

Paintbrush
Logo
Colour palette
Typography
Aryosense core colours

High-energy colours such as orange were selected for Aryosense’s visual identity to convey movement and creativity. They are designed for a young audience and the excitement of the digital world, giving the brand a fresh, modern and inspiring character.

Aryosense core colours

Orange is Aryosense’s only brand colour. There is no second brand colour; wherever visual distinction is needed, tones of this same orange are used.

FF6F00
020811
FFFFFF

Core colour tones

Orange tones create hierarchy on a page: lighter tones are used for backgrounds and labels, while darker tones are used for hover states and text on light surfaces.

FFF1E6
FFD2B0
E66400
CC5900
010408

Status colours and surfaces

These colours are not part of the brand identity; they communicate interface states only: blue for information, yellow for warning, teal for success and red for error. The final two colours are neutral surfaces for cards and sections.

006FEE
F2BA2A
01CFC1
F94433
1B2026
242A32