Logo

The Aryosense logo

The design took shape around the idea of «building», the concept at the core of the brand. Constructive, modular forms drawn from game controllers reinforce the sense of interaction and creativity, and the overall shape is built to suggest momentum, movement and growth.

The aim is a coherent, distinctive visual identity that shows the brand's creative, interactive nature alongside a modern, energetic, digital, gaming mood. It has to stand up to competitors on a global stage while carrying its Iranian origins, and remind the reader that this is a local brand meeting international standards — all of which went into the Aryosense logo.

The final logo was chosen because:

• It speaks to the age group it is meant for
• It carries «building», «play» and «creativity» in a simple visual form
• Its craft stands comparison with international brands
• It holds on to the brand's local identity and its focus on learning
• It animates well and works hard across digital surfaces