Visual identity
The Aryosense logo
The Aryosense logo reflects a world of play, building and interaction. Its distinctive, energetic form shows the brand's creative character and makes a modern, memorable picture of Aryosense.
On this page you can view and download the official Persian and English versions of the logo.
The Aryosense logo itself
The logo began with the idea of building. Its geometric, modular forms are drawn from game controllers, so that play, creativity and interaction read simply and recognisably.
The name Aryosense draws on Aryo, the Iranian hero, and is rooted in Iran's culture and identity. The logo sets that local history in a modern, digital, international language, making an identity that is distinctive and measured against international standards.
This logo was chosen because:
- It carries the ideas of building, play and creativity simply.
- It matches Aryosense's energetic, interactive, play-led character.
- Its distinctive form makes the brand easy to recognise and remember.
- It ties the brand's Iranian roots to a modern, international language.
- It holds its legibility and coherence across the Persian and English versions and every medium.
